Digital Marketing & Lead Generation Manager – Australian Business

We are an Australian tax and legal services business seeking an experienced Digital Marketing Manager to take full responsibility for our online marketing, social media presence, advertising and lead generation. The successful candidate will independently manage: Social Media: Create, schedule and publish engaging content across Facebook, Instagram, TikTok, LinkedIn and YouTube. Video Marketing: Edit, repurpose and distribute our existing HeyGen AI videos into professional Reels, Shorts and advertising campaigns. Meta Advertising: Create, manage, test and optimise Facebook and Instagram advertising campaigns targeting Australian individuals and businesses. Google Ads: Manage Google Search campaigns, keyword targeting, advertising performance and conversion tracking. SEO & Website Traffic: Improve organic Google visibility, recommend website improvements, optimise relevant content and manage our Google Business Profile. Content Creation: Produce graphics, captions, thumbnails, educational posts and promotional materials using Canva, CapCut and AI tools. Lead Generation: Develop strategies to generate genuine enquiries from prospective Australian clients seeking assistance with ATO debt, tax disputes, business restructuring and related matters. Marketing Strategy: Research competitors, identify opportunities, build monthly content calendars and continuously improve campaigns. Reporting: Provide weekly reports covering advertising expenditure, enquiries, qualified leads, website traffic and campaign performance. We require someone who can manage the entire day-to-day marketing process without constant supervision. Management will provide initial business guidance, brand information and approved advertising budgets. The objective is to increase Tax Legal Solutions' visibility across Australia and consistently generate qualified client enquiries.