How to Hire a Filipino Cold Caller (2025): Rates, Skills & Where to Find Them

Why Hire a Filipino Cold Caller in 2025?

Cold calling remains one of the most effective channels for B2B lead generation and real estate prospecting — but it is also one of the most expensive functions to staff in-house. A single cold caller in the US earns $45,000–$65,000 per year in base salary, plus commission and benefits, for a function that is fundamentally about process and persistence.

Filipino cold callers have become the default solution for growth-stage companies and real estate investors. The reasons are consistent across thousands of operators: strong neutral-accent English, years of BPO experience on US and AU accounts, and rates that make full-time outbound support economically viable at a fraction of the domestic cost.

How Much Does a Filipino Cold Caller Cost?

Filipino cold callers typically charge $5–$10 per hour, often with a performance-based bonus per qualified appointment or closed deal. Here is the realistic rate breakdown:

Commission structures vary. Common setups include $20–$50 per qualified appointment or a 5–15% commission on closed deals (common in real estate and SaaS accounts).

Where to Find Filipino Cold Callers

The fastest way to hire a Filipino cold caller is to post a job on WorkFil — it is free for employers with no subscription or placement fee. You can also browse the full WorkFil talent directory and filter by cold calling experience, CRM tools, and English proficiency.

The alternative is OnlineJobs.ph at $69–$99/month for employers — a larger database, but with a recurring platform fee that adds up over the life of a hire. For a detailed side-by-side breakdown, read our OnlineJobs.ph vs VirtualStaff.ph vs WorkFil comparison.

What Skills Should You Screen For?

Voice and Accent

Not every Filipino cold caller has a neutral accent. Many do, thanks to years of BPO training and direct US/UK account experience. During screening, ask candidates to record a 1-minute mock pitch using your actual script. This tells you immediately whether their phone presence will convert on your target market.

CRM and Dialer Proficiency

The most common CRMs among Filipino cold callers are HubSpot, Salesforce, Pipedrive, and Close. Dialers include Mojo, CallTools, Google Voice, and Aircall. For real estate prospecting, REISift, Batch Leads, and DialMyCalls are standard. Ask candidates for a specific tool stack match — someone who has used your exact CRM ramps up 3× faster.

Objection Handling

Script-reading and objection-handling are different skills. A good cold caller can pivot off-script when a prospect raises an unexpected objection, and can distinguish between a real objection and a polite brush-off. During the interview, role-play 3–4 common objections you hear in your market and see how they respond.

Timezone Availability

Philippine Standard Time is UTC+8. For a US-based business calling East Coast hours (9am–5pm EST), the Filipino cold caller works 10pm–6am Philippine time — a night shift. Most experienced Filipino cold callers are accustomed to this; less experienced ones may struggle with long-term night shift work. Confirm alignment during the interview.

How to Write a Cold Caller Job Post That Converts

The quality of applicants is directly proportional to the specificity of your job post. Here is what a strong Filipino cold caller job description includes:

1. Specific vertical. "Real estate wholesaler cold caller" or "B2B SaaS appointment setter for IT services" gets dramatically higher-quality applicants than "cold caller needed."
2. Call volume expectations. "150–250 dials per day with 3–5 qualified appointments per week" sets a measurable bar. Candidates who know this expectation and self-select on it become your best long-term hires.
3. Exact tool stack. "Mojo Dialer + REISift + Follow Up Boss" means experienced candidates know within seconds whether they can contribute from day one.
4. Rate and commission structure upfront. "$7/hr base + $30 per qualified appointment" is transparent and filters out applicants with mismatched expectations.
5. Work hours in both timezones. "9am–1pm EST Monday through Friday (10pm–2am Philippine time)" removes ambiguity.

Common Roles and Campaigns

• Real estate wholesaling. Calling motivated seller lists (FSBO, expired, absentee, probate, pre-foreclosure) and booking appointments for the acquisition team. Rate: $6–$9/hr + per-contract bonus.
• B2B SaaS appointment setting. Outbound calls to list-built prospects to book discovery meetings for the sales team. Rate: $6–$10/hr + per-meeting commission.
• Insurance lead qualification. Inbound/outbound hybrid calls to qualify health or P&C leads before handoff to a licensed agent. Rate: $5–$8/hr.
• Home services (solar, HVAC, roofing). Local-market cold calling to book in-home appointments. Rate: $5–$8/hr + per-appointment commission.

Onboarding Your First Filipino Cold Caller

The first two weeks determine whether the hire sticks. A well-run onboarding produces an independent cold caller at day 30. A poorly run onboarding produces a caller who needs hand-holding at day 90 or quits.

• Record a 30-minute Loom of you making calls. Narrate your reasoning — why you open the call this way, how you handle a specific objection, what you write in the CRM after. This single asset is worth more than any written training manual.
• Build a 1-page script. Include the opening, qualifying questions, top 5 objections with responses, and closing/appointment-booking language. Simple beats comprehensive.
• Set a shadow week. For the first 5 days, have the caller record every call (with prospect consent where required) and review 3–5 calls per day with them. Fast feedback loops build confidence fast.
• Agree on daily metrics. Dials, contacts, qualified appointments — shared in a Google Sheet or CRM dashboard. A caller who sees their own metrics manages their own performance.

The Bottom Line

Hiring a Filipino cold caller is one of the highest-leverage sales hires a growing business can make. The economics work: a $7/hr caller making 150+ dials per day generates more pipeline than a domestic $25/hr caller — if you staff the role well and onboard with discipline.

The platform cost can be zero. Post your cold caller job on WorkFil today — no subscription, no placement fee — and start receiving applications from experienced Filipino callers within 24–48 hours. You can also browse the dedicated cold caller hiring page for current candidates and rate benchmarks.

For broader hiring best practices and platform comparisons, read our complete Filipino VA hiring guide and our true cost analysis including platform fees.