Erwin Vicentillo

About Erwin

I’m a media buyer specializing in Meta advertising, with two years of experience managing campaigns for travel agencies, eCommerce brands, and iGaming businesses. I enjoy the challenge of turning a brand’s goals into campaigns that grab attention, connect with the right people, and drive meaningful action.

Skills

Experience

• Meta Media Buyer | 2 Years of Experience Managed Meta advertising campaigns across the travel agency, eCommerce, and iGaming industries, adapting campaign strategies to different audiences, business goals, and customer journeys.
• My experience includes: - Planning and managing Facebook and Instagram advertising campaigns to support brand awareness, customer acquisition, and conversions.
• - Researching target audiences and refining targeting to reach potential customers.
• - Testing ad creatives, copy, and audience combinations to identify what resonates with each market.
• - Monitoring campaign performance and adjusting budgets and strategies to improve advertising efficiency.
• - Interpreting campaign data to identify trends and guide optimization decisions.
• - Aligning messaging with industry-specific goals, from generating travel inquiries to encouraging product purchases and user registrations.