Hire a Filipino Klaviyo VA: Flows, Campaigns & Segments (2025)

Why Klaviyo Is the Highest-Leverage Hire for a Shopify Store

For a Shopify brand doing $50k–$500k/month in revenue, email marketing through Klaviyo is typically the single largest profit channel — 20–30% of total revenue for well-run stores. It is also the function most founders delay hiring for because Klaviyo's learning curve is real. A Filipino Klaviyo VA at $7–$14/hour solves both problems.

This guide covers exactly what a Klaviyo VA does, what to screen for, typical rates, and how to structure the engagement.

What a Filipino Klaviyo VA Actually Does

Flow Building and Maintenance

The core Klaviyo functions that drive 80% of the revenue impact: abandoned cart, browse abandonment, welcome series, post-purchase, win-back, and replenishment flows. A skilled Klaviyo VA builds these, A/B tests creative, and maintains them as the product catalog evolves.

Campaign Calendar Execution

Weekly and promotional campaigns — drafts in Klaviyo, subject line testing, segment selection, send-time optimization. A senior Klaviyo VA owns the full calendar; a junior one executes against a strategist's brief.

Segmentation and List Hygiene

Building behavioral segments, managing list suppression, monitoring sender reputation, and addressing deliverability issues. This is where "good" Klaviyo VAs separate from generic email VAs — deliverability knowledge is a specific skill.

SMS Integration

Klaviyo's native SMS has become table-stakes for DTC brands. A strong Klaviyo VA handles SMS flows, segmentation, and compliance alongside email.

Reporting and Attribution

Weekly revenue attribution reports, flow-by-flow performance, and list health metrics. Essential input for founders making marketing budget decisions.

Rate Ranges for Filipino Klaviyo VAs

For reference, a US-based Klaviyo specialist via a DTC agency costs $150–$300/hour. Freelance on Upwork runs $40–$80/hour. A Filipino senior Klaviyo VA at $20/hour delivers comparable output at 10–25% of the agency cost.

What to Screen For

Klaviyo Partner Certification

Free to obtain, but genuinely signals engagement. Klaviyo Partners have completed the official platform training. Ask candidates to share their certification badge.

Specific Shopify Ecosystem Experience

Klaviyo + Shopify is the standard combo. Ask for specific Shopify apps they've integrated: Gorgias (customer service), Loop Returns, Recharge (subscriptions), Judge.me (reviews). Depth here matters.

Portfolio of Past Work

Request screenshots (redacted) of flows they've built, campaign performance reports, or segment logic from past roles. Senior Klaviyo VAs have this ready. Junior ones may not — in which case pay for a test task.

Test Task: Build a Welcome Flow

Give access to a sandbox Klaviyo account and ask them to build a 4-email welcome series for your brand. Review the copy, timing, segmentation, and branding. 2–3 hours of work, pay $30–$50. Catches 90% of mismatches.

Common Tools a Senior Klaviyo VA Knows

• Klaviyo — core platform (flows, campaigns, segments, SMS, email templates, A/B testing)
• Shopify admin — product data, customer segments, order attribution
• Canva / Figma — email graphic design (most Filipino Klaviyo VAs are Canva-proficient; senior ones know Figma)
• Postscript or Klaviyo SMS — SMS flow and campaign management
• Google Analytics / Triple Whale — revenue attribution verification
• Gorgias or Zendesk — for email/support customer data cross-reference

Structuring the Engagement

For most DTC Shopify brands, a Klaviyo VA works 10–20 hours per week. The split is typically:

• 4–6 hrs/week: weekly campaign execution (drafts, send, QA)
• 2–3 hrs/week: flow maintenance and A/B testing
• 1–2 hrs/week: list hygiene and deliverability monitoring
• 1–2 hrs/week: reporting and analytics
• 2–4 hrs/week: new flow builds or seasonal campaign prep

At $12/hr × 15 hrs/week = $720/month — typically a 10–20× ROI for a DTC brand over $100k/month revenue.

Where to Hire

Post your role on WorkFil for free — candidates can be filtered by Shopify, Klaviyo, and Gorgias experience. Our Shopify VA hiring page shows currently available candidates.

For broader context on e-commerce VA hiring, see our Shopify VA complete guide, Amazon VA guide, and true cost analysis.

Onboarding Your Klaviyo VA in 30 Days

1. Week 1 — access & audit. Grant read-only Klaviyo and Shopify access. Ask the VA to produce an audit of existing flows, campaigns, and list health. This is a practical test and gives you immediate value.
2. Week 2 — execute under supervision. Upgrade to full access. Have the VA draft the week's campaign. You review before send.
3. Week 3 — first flow build. Assign a specific flow to build (a browse-abandonment flow is a good starter). Review thoroughly before activation.
4. Week 4 — ownership transfer. VA owns the campaign calendar end-to-end with weekly 30-minute review calls. Draft a monthly deliverables list.

Common Mistakes to Avoid

• Treating Klaviyo as "just email." It's a revenue channel. Hire someone who thinks in terms of attribution and AOV, not template tweaks.
• Not giving deliverability training. A VA who doesn't know about sender reputation, authentication, or warming sequences can tank your whole program in a week.
• Skipping the test task. Klaviyo is too technical to verify from an interview alone.
• Underpaying. Klaviyo VAs are paid better than generalist VAs for a reason. $5/hr gets you someone who will tank your program.

The Bottom Line

A Filipino Klaviyo VA at $10–$15/hr is one of the highest-ROI hires a Shopify brand can make. The economics favor you dramatically: a senior Klaviyo VA costs 10–25% of a US agency or specialist, delivers the same platform-level output, and — because they're dedicated to your brand — often outperforms an agency juggling 15 other clients.

Post your Klaviyo VA role on WorkFil today and benchmark applicant quality against any alternative.