How to Hire a Filipino Real Estate VA (2025): Complete Guide for Agents & Teams
Real estate VA hiring guide — from lead follow-up and MLS to cold calling and transaction coordination. Rates, tools, and screening questions.
Why Real Estate Teams Hire Filipino VAs
Real estate is a volume business. Agents who close 20+ transactions per year cannot personally handle lead follow-up, MLS updates, CRM hygiene, transaction coordination, andcold calling — not while also prospecting, showing, and negotiating. Something has to give.
Filipino real estate virtual assistants have become the default scaling solution for US and Canadian real estate teams. The reasons are consistent across thousands of brokerages: direct experience with Follow Up Boss, KW Command, Chime, Zillow Premier Agent, and MLS systems like Matrix and Flexmls. Plus rates that make dedicated support affordable at any transaction volume above 15 deals per year.
What Does a Real Estate VA Do?
Lead Follow-Up and Drip Campaigns
The highest-ROI function. Filipino real estate VAs manage CRM lead segmentation, execute custom email and SMS drip campaigns, follow up on aged leads, and route hot leads to the agent for immediate contact. This is where most real estate VAs earn their cost back within the first month.
MLS and Listing Management
Inputting new listings into MLS, updating listing status changes, syndication to Zillow, Realtor.com, and team websites, photo and description management, and listing performance reporting.
Transaction Coordination
Tracking contract milestones, coordinating with title companies and lenders, managing inspection and appraisal timelines, ensuring all documents are signed and submitted on time, and keeping clients informed through the process. A dedicated transaction coordinator VA typically handles 10–15 active transactions.
Cold Calling FSBO and Expired Listings
Outbound calling For-Sale-By-Owner and expired listings to generate listing appointments for the agent. Also absentee owners, pre-foreclosure lists, and probate leads. Rates for calling-focused real estate VAs typically include a per-appointment or per-contract commission.
Social Media and Content
Posting listings and market updates to Instagram, Facebook, and TikTok, writing captions, scheduling content, responding to DMs, and creating basic graphics in Canva.
How Much Does a Filipino Real Estate VA Cost?
| Role Type | Typical Rate (USD/hour) | Hours/Week |
|---|---|---|
| General Real Estate VA | $5–$8 | 20–40 |
| Cold Calling Focused | $6–$9 + commission | 20–40 |
| Transaction Coordinator | $7–$12 | 20–40 |
| Senior Ops / Team Lead | $10–$15 | 40 |
Tools and Platforms Real Estate VAs Should Know
- CRMs: Follow Up Boss, KW Command, Chime, BoomTown, LionDesk, Sierra Interactive
- MLS: Matrix, Flexmls, Stellar MLS, Paragon (regional coverage varies)
- Dialers: Mojo Dialer, Vulcan7, Batch Dialer
- Portals: Zillow Premier Agent, Realtor.com, Redfin
- Transaction platforms: Dotloop, SkySlope, DocuSign, zipForm
- Marketing: Canva, Loom, Constant Contact, Mailchimp
How to Screen a Real Estate VA
- Ask about specific market exposure. "What states or MLS systems have you worked in?" Candidates who have worked your state's MLS ramp up dramatically faster.
- Give a CRM scenario. "Walk me through how you'd set up a drip campaign for a new buyer lead in Follow Up Boss." Strong candidates describe segmentation, email sequence, automated follow-up, and re-engagement logic.
- Test their writing. "Draft a lead re-engagement email for a 6-month-old buyer lead who went quiet." Writing quality is the #1 predictor of real estate VA performance.
- Confirm call availability (if calling). Cold calling for US markets requires late-night Philippine hours. Confirm the candidate is accustomed to and prefers that schedule before hiring.
Where to Hire a Filipino Real Estate VA
WorkFil's real estate VA hiring page is the fastest path — post a role for free, browse active candidates, and message without a subscription.
For broader context, read our complete Filipino VA hiring guide and our true cost analysis. If cold calling is your priority, see the Filipino cold caller guide.
Staffing Patterns by Transaction Volume
| Annual Transactions | Recommended Staffing |
|---|---|
| 10–20 | Part-time VA, 20 hrs/wk at $6/hr ($6,240/yr) |
| 20–50 | Full-time general VA at $7/hr ($14,560/yr) |
| 50–100 | 1 full-time VA + 1 part-time transaction coordinator ($22,000/yr) |
| 100+ | Ops lead + 2–3 VAs (mix of calling, TC, marketing) ($50,000+/yr) |
The Bottom Line
A Filipino real estate VA is one of the best operational hires a growing agent or team can make. At $6–$10/hr, the ROI is lopsided — a single saved transaction (or a single closed lead from disciplined follow-up) pays for the entire year of VA support.
Post your real estate VA job on WorkFil — no subscription, no placement fee — and start receiving applications from experienced Filipino real estate VAs within 24–48 hours.
The WorkFil editorial team covers Filipino remote work hiring, salary trends, platform comparisons, and the playbooks used by thousands of international businesses hiring from the Philippines.
Last reviewed: April 15, 2025
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