Joyce Coleen Garinga-Lacerna

About Joyce

I’m a results-driven Virtual Assistant specializing in Property Management, Short-Term Rental (STR) Operations, Facebook Ads, and CRM Automation. I help property owners, Airbnb hosts, and service-based businesses streamline operations, generate qualified leads, and maximize revenue through efficient systems and data-driven strategies. With experience managing Facebook Ads for 80+ residential painting contractors across the U.S. and handling Airbnb and OTA accounts across the UK and U.S., I focus on listing optimization, pricing strategy, guest communication, and operational efficiency. I also build high-converting funnels, automate workflows using GoHighLevel, and maintain organized systems that support long-term business growth. I’m known for being proactive, detail-oriented, and highly reliable—making sure day-to-day operations run smoothly while helping businesses scale with less stress and better results.

Skills

Experience

• Experienced Virtual Assistant with 6+ years of supporting real estate professionals, Airbnb hosts, marketing agencies, and service-based business owners across the U.S., UK, and Australia.
• Specialized in Property Management, Short-Term Rental (STR) Operations, Facebook Ads, CRM Automation, and administrative support.
• Managed Facebook Ads campaigns for 80+ residential painting contractors across the U.S., driving qualified leads and improving campaign performance through strategic optimization.
• Oversaw Airbnb and OTA accounts, handling listing creation, SEO optimization, dynamic pricing strategies, guest communication, and review management to maximize occupancy and revenue.
• Skilled in GoHighLevel automation, lead generation funnels, database management, tenant communication, lease coordination, invoicing, QuickBooks, and workflow systems using tools like Monday.com, ClickUp, Rentec, AppFolio, Hostaway, Guesty, and PriceLabs.
• Known for strong attention to detail, proactive communication, and the ability to manage multiple high-priority tasks across different time zones.