Part-Time Creative Director / AI Content & Digital Marketing Manager

About Sculpt Studio Sculpt Studio is a modern wellness and body-sculpting brand focused on helping women feel confident, refreshed and connected to their bodies through non-invasive body sculpting, lymphatic wellness and at-home self-care. We are looking for a talented Creative Director / AI Content & Digital Marketing Manager to help shape and elevate the visual identity, content and digital presence of Sculpt Studio. This is a creative role for someone who understands that great marketing isn't just about posting consistently — it's about creating a recognizable visual world, strong brand identity and cohesive customer experience. The Role We are looking for someone with a strong creative eye who can help us move toward a premium, editorial, elevated wellness aesthetic rather than a generic or overly "Canva" look. You will help establish our creative direction while also creating and overseeing content for Instagram, TikTok, our website and email marketing. You should be comfortable using AI tools to create high-quality visual content, video, photography concepts, avatars and creative assets, while also having an understanding of digital marketing and online customer journeys. What You'll Do Creative Direction & Brand Aesthetic Develop and maintain Sculpt Studio's visual direction and creative identity Create mood boards, visual references and creative concepts Establish a cohesive look and feel across social media, website, ebooks, advertising and email marketing Help define photography, video, typography, layouts and visual storytelling Ensure all content feels premium, cohesive and aligned with the Sculpt Studio brand Bring fresh creative ideas and stay current with visual and social media trends AI Content Creation Use AI tools to create and enhance social media and marketing content Develop AI-generated photography and lifestyle imagery Create AI video content and short-form videos Work with AI avatars/digital twins and AI voice tools Write effective prompts for image and video generation Experiment with emerging AI creative tools and identify those worth incorporating into our workflow Repurpose existing content into multiple creative formats Help develop efficient AI-assisted content creation workflows Social Media Develop creative concepts for Instagram Reels, TikTok and other platforms Create or oversee short-form video content Develop content themes and visual storytelling Help create monthly content concepts and creative campaigns Research trends and identify opportunities that fit the Sculpt Studio brand Maintain a consistent and elevated visual presence Assist with content scheduling and publishing when needed Website Management & Maintenance Maintain and update the Sculpt Studio website Add and update website content, images, products and digital offers Make basic edits to landing pages and website layouts Ensure the website remains visually consistent with the brand Check links, forms and basic website functionality Help optimize website pages for conversions and user experience Assist with creating and updating landing pages for digital products and campaigns Identify opportunities to improve the customer journey and website experience Email Marketing Help develop and execute email marketing campaigns Create and format newsletters and promotional emails Help develop weekly email content and nurture sequences Assist with email campaigns for ebooks, digital products and promotions Create visually appealing, on-brand email templates Help organize and segment email lists Monitor basic email performance, including open rates, click-through rates and conversions Assist with improving email subject lines, calls-to-action and overall engagement Help build automated email sequences and funnels as needed Digital Marketing & Content Strategy Help connect social media, email, website and digital products into a cohesive marketing strategy Identify content opportunities that can drive traffic, engagement and sales Assist with developing campaigns around Sculpt Studio's digital products Help repurpose content across multiple platforms Bring ideas for growing the Sculpt Studio audience and email list Collaboration Work directly with the founder to translate ideas into strong visual and marketing concepts Provide creative recommendations and constructive feedback Work alongside a VA/social media support team when applicable Create simple creative guidelines and templates that others can follow Help establish efficient systems for ongoing content creation and marketing