About the Role
Key Responsibilities:
Inbound Inbox Triage & Commercial Gatekeeping: Monitor and organize the inbox daily. Categorize pitches, respond with our Media Kit/Rate Cards, decline low-paying affiliate or gifted-product offers politely, and negotiate placement packages.
Proactive Outbound Outreach: Actively research, identify, and cold-pitch reputable brands, PR agencies, and potential podcast guests that align with our single-mum ethos (family tech, finance, legal, parenting essentials).
End-to-End Podcast Coordination: Manage guest booking, coordinate recording schedules across Australian (AEST) and international time zones, collect bios/headshots, and distribute promotional assets after episodes go live.
WordPress Formatting & Scheduling: Upload and stage approved guest articles directly into WordPress. Format headers, style pull-quotes, insert images, check links, and configure basic on-page SEO (meta descriptions, focus keywords, alt text).
Affiliate & Link Auditing: Keep track of live partner links and affiliate assets to ensure URLs remain active and tracking properly.
Non-Negotiable Requirements:
Flawless Written English: Exceptional writing ability with a warm, natural tone suitable for parenting audiences, paired with polished assertiveness when negotiating with corporate brands.
Proven Outreach & Pitching Experience: Comfortable finding brand decision-maker contacts and sending compelling cold/warm collaboration pitches.
WordPress & SEO Savvy: Hands-on experience formatting blog posts in WordPress (Gutenberg or Classic editor) and applying standard on-page SEO best practices (e.g., Yoast or Rank Math).
Time Zone Accuracy: Flawless scheduling across Australian time zones (AEST/AEDT) and overseas zones without confusion.
High Attention to Detail: Ability to spot broken links, maintain spreadsheet trackers, and follow editorial guidelines without oversight.