Social Media Manager

Role Overview

We're seeking a Social Media Manager to execute paid and organic social media campaigns. In this role, you'll focus on implementing strategies across Facebook/Meta, Instagram, and LinkedIn, using provided assets and briefs to deliver timely and on-brand content.

What You'll Do

• Set up and manage paid ad campaigns on Facebook/Meta and Instagram via Meta Business Suite.
• Configure targeting, audiences, budgets, and scheduling based on provided briefs.
• Handle content publishing and organic engagement on LinkedIn.
• Ensure campaigns launch on schedule and run as planned.
• Create content calendars from provided images, videos, and copy.
• Schedule posts across platforms according to campaign timelines.
• Create simple graphic tiles in Canva using provided brand images and guidelines.
• Monitor campaign performance, including reach, engagement, cost-per-result, and ROI.
• Provide regular performance summaries and flag underperforming content.
• Optimize campaigns based on data within approved budget parameters.
• Manage access and administration of social accounts.

Requirements

• Experience managing social media campaigns across Facebook/Meta, Instagram, and LinkedIn.
• Familiarity with Meta Business Suite for campaign setup and budget management.
• Ability to interpret campaign briefs and execute them accurately.
• Skills in content scheduling and asset management.
• Experience with social media analytics and reporting.
• Comfortable creating simple graphics in Canva.

Tools & Platforms

• Meta Business Suite
• Canva

Why Filipino VAs Are a Great Fit

Filipino VAs are well-suited for social media management roles due to their strong English communication skills, attention to detail, and experience with various social media platforms. Their dedication and adaptability make them excellent at executing social media strategies and managing online communities.